As parents' understanding of baby skin care deepens, the market demand for "Fragrance-Free Baby Cleaning Wipes" continues to grow. Dermatologists and pediatric experts point out that there is a clear scientific logic behind this trend - especially when caring for infants and young children with sensitive skin, the screening of chemical ingredients is crucial.

Skin barrier fragility: Why do fragrances become a potential risk?
The thickness of the epidermis of infants and young children is only 1/3 of that of adults, and the stratum corneum structure is loose, which is more susceptible to external stimuli. According to a study by the American Academy of Pediatrics (AAP), about 30% of the commercially available baby wipes containing fragrances contain benzalkonium chloride or synthetic fragrances, which may destroy the pH value of the skin and induce contact dermatitis, eczema and other reactions.

Key data: A clinical follow-up of 500 children with eczema found that after switching to fragrance-free wipes, 72% of parents reported that their children's skin redness, swelling and itching symptoms were significantly relieved.

Ingredient breakdown: Fragrance-free ≠ ineffective cleaning
Fragrance-free baby cleansing wipes balance cleaning power and mildness through technological innovation. Taking mainstream brands as an example, their formulas mostly use:
Pure water base (accounting for ≥99%) to avoid alcohol or preservative residues;
Natural moisturizers such as chamomile extract and colloidal oatmeal to strengthen the barrier while cleaning;
pH adaptation technology (5.5-6.5) to fit the weakly acidic environment of healthy skin. Expert opinion: Dr. Emily Carter, professor of dermatology at Harvard Medical School, emphasized: "Fragrance-free formulas reduce exposure to allergens, but it is necessary to ensure that they still have sufficient microbial protection. Consumers should choose products that have passed ISO antibacterial tests."
Consumer selection guide: How to identify truly "sensitive skin-friendly" wipes?
Priority should be given to certification marks: Look for ECARF (European Center for Allergy Research) or NEA (National Eczema Association) certification labels;
Ingredient blacklist screening: Avoid formaldehyde releasers (such as DMDM ​​hydantoin) and MIT/MCI preservatives;
Independent packaging considerations: Pull-out wipes that have been opened multiple times may breed bacteria, and single-piece independent packaging is more suitable for high-frequency use outside.
Industry trends: Dual drive of regulations and innovation
The EU has listed 12 fragrance allergens as banned ingredients in baby products in 2023, and China's "Regulations on the Supervision and Administration of Children's Cosmetics" also requires wipes manufacturers to fully label the source of fragrances. At the same time, the application of biodegradable non-woven fabrics and plant-derived preservatives (such as anisic acid) is driving the iteration of fragrance-free wipes towards a safer and more environmentally friendly direction.

For sensitive infants and young children, fragrance-free baby cleansing wipes are not a "marketing concept", but an active protection strategy based on skin science. Parents need to combine individual differences and choose proven hypoallergenic products under the guidance of professional doctors to build the first health barrier for their babies.